What does SEO stand for?

The acronym stands for Search Engine Optimization but by now it’s not only about search and engines anymore.

What is SEO?

To define SEO is not an easy task as it’s changing all the time. In 2010 the SEO definition might sound something like this: Everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

Why aren’t we #1 or on page 1 at Google?

You haven’t done SEO yet? You have no content? Your site consists mainly of Flash, AJAX or simply graphics?

When will we see results?

It will take a while depending on what results you expect what for. Some keywords might even take a year or more while others may work after weeks or months. Perform a thorough keyword and market research first to know. Also SEO is basically a continuous process that never stops

Can we rank for everything (huge list of keywords)?

If you are Jeff Bezos and your site is Amazon you probably can. In all other cases you have to choose and set preferences. You have to determine your main keywords, a few of them, and go after them. Your main keywords are the most popular and profitable ones. A hotel in London would go after hotel london probably and similar combinations.

How much does SEO cost?

How much does a car cost, or a house? First we need to know what kind of car or house you need then we can try to assess the price. Otherwise we can just say somewhere in between 3k and 1 million dollars per month. Everything below 3k is low quality and/or automated.

Why is SEO so expensive?

Why are cars and houses so expensive? Because it takes lots of time, resources and work to build them. Besides SEO makes your website actually earn money while setting up website and designing it by itself does not. So at the end of the day SEO earns more money that it takes. Also remember that SEO is not just like a house or car. It’s more like a shop or a hotel when it comes to the house metaphor and it’s more like a race car when it comes to the car metaphor.

How long does it take to get indexed by Google?

Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever.

How to submit my new site to Google/Bing/Yahoo etc.?

You don’t submit sites to search engines these days. You link to them from already indexed sites, you ping them via blog posts and or you submit an XML sitemap.

Why should I outsource my SEO?

SEO is a full time job for a person or requires a whole team with several skills ranging from web development, content creation to marketing. Unless you have at least one experienced full time SEO in-house it is strongly advised to seek assistance from a SEO company or consultant.

Does Google hate SEO?

No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an ages old myth that Google fight SEOs. In fact the Google employees and SEO practitioners speak at the same conferences and work together as business partners. Most SEO companies are big clients of Google as they also buy PPC ads from Google.

Does SEO mean optimization for search engines spiders not humans?

Some people still assume that SEO is used to please search bots only. Most reputable SEO experts advocate search engine optimization for users. The Social Media component to SEO is where most of your audience is engaged.